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Modern CX 2019

Modern CX 2019 Las Vegas

Modern CX 2019 Las Vegas

I’ve been going to events like Modern CX 2019 and various predecessors for the best part of 20 years. Generally when going to these things, I am reminded of Shakespeare’s As You Like It :

“And then the whining school-boy, with his satchel and shining morning face, creeping like a snail unwillingly to school”

Some of the larger events can feel like one is going to school, or worse. But I have to be honest and say that Modern CX is not one of those. This year, back in Las Vegas Mandalay Bay Convention Center, the Modern CX 2019 event was definitely one of the best I have attended, all software houses combined.

What made Modern CX 2019 special?

  • Events that seemed designed to bring the right people together, like meetups, a great concept where customers could speak freely, chat with others, learn and share.
  • An advocacy platform, the CX Hero Hub, actually designed to help and develop the people and stories that define the brand.
  • Sessions that focussed on the customer stories; gone were the turgid exposés of new products that were little better than PDF handouts.
  • Keynotes that actually taught something. I particularly liked the presenters : Ann Handley, Rob Tarkoff and Mick Ebeling all stood out for me.
  • Of course, the general sessions are always packed and you can depend on Jeffrey Wartgow, George Jacob and the others to give a good show.

Oracle Policy Automation is growing in popularity and reach, and the visiting conference attendees were more eager than ever to find out about it. They were well served with some great presentations from the likes of Legal Aid Ontario, Kenya Revenue Authority, Beach Body and more.

What Lies Ahead?

I’m acutely aware however that we still, as a community, need to make our case for Oracle Policy Automation in a clear and concise way.

So I was very honored to be asked to help present one of the sessions and the OPA Meetup. It was fascinating to see how many “eyes were opened” as to the power of Oracle Policy Automation both in that session and the others organized and executed by the dream team of Davin Fifield, Heike Lorenz, and Harriet Franklin.

Here’s a photo of one of those moments I’ll never forget : spinning a wheel in Las Vegas with Heike.

See you there next year.

Modern CX 2019

Oracle Modern CX

During this three-day conference held in Chicago from April 10-12, 2018, you’ll learn from experts who work with top brands every day, Oracle product specialists who are developing the next wave of CX innovation, and your peers. Whether you’re focusing on fundamentals or pushing the edge with artificial intelligence, virtual assistants, or IoT, Modern Customer Experience is the place to be.

Oracle Policy Automation Customer Showcase: Great Customer Experience, Real ROI [BRK1009]

Davin Fifield, VP Product Development, Policy Automation, Oracle Service Cloud
Jeremy Holman, Vice President, Health Resources in Action
Harriet Franklin, Sr. Principal Product Manager, Oracle Service Cloud
Neale Donna, Director, Travelport Inc.
Kurt Helfrich, Sr. Business Analyst, Rockwell Automation, Inc.
Colonel Tri Trinh, United States Air Force
Attend this session to hear from Oracle customers from across a variety of industries—retail, banking, insurance, and more—while learning how Oracle Policy Automation has driven savings from improved agent productivity and increased first-contact resolution rates.

Getting Personal with Oracle Policy Automation [THT1410]

Stephen Estes, Sr. Service Cloud Specialist, Oracle
When customers want more than just a knowledgebase answer, they need information specific to their circumstances. Traditionally, to get personal answers, customers would need to call you for help—an increasingly expensive solution. Oracle Service Cloud offers both Guided Assistance and Oracle Policy Automation self-service options to give customers the personal service they need. This session introduces you to Oracle Policy Automation, with a comparison to Guided Assistance in a “dating game” format. If you are courting customers and are concerned about dramatic customer service cost reductions, you’ll find this session enticing.

How Oracle Policy Automation Is Helping Shape the Future of Customer Service [BRK1030]

Davin Fifield, VP Product Development, Policy Automation, Oracle Service Cloud
Harriet Franklin, Sr. Principal Product Manager, Oracle Service Cloud
Customers now expect “just in time, just for me” advice. In this session, you will learn how to add conversational experiences to your customer service. Quickly deliver online, mobile, and agent-assisted guidance, fully auditable at a low cost. Oracle Policy Automation isn’t like anything else: if you haven’t seen it before, you won’t want to miss this session.
Breakout Session
Wednesday, Apr 26, 4:45 p.m. | Lagoon J

Introducing the Service Agent of the Future [BRK1240]

Stephen Fioretti, VP, Product Management, Oracle Service Cloud
Denis Pombriant, Beagle Research
Heather Miksch, Vice President of Field & Product Operations, Carbon3D
Robinson O’Brien-Bours, Director Of Support, FreedomPop
Today’s empowered consumer is driving organizations to think differently about the service agents they employ. Meet the agent of the future—possibly a robot, a machine programmed with artificial intelligence, a virtual assistant, an advocate who doesn’t work for the supporting brand, or a new team member who possesses only a few traditional customer service agent characteristics. In this session, hear from Denis Pombriant, analyst and thought leader, Beagle Research, who discusses the characteristics needed in service agents of the future, and Oracle Service Cloud customers such as Robinson O’Brien-Bours, director of support, FreedomPop, who are breaking the mold with their thinking about these agents.

Getting Personal with Oracle Policy Automation [THT1410]

Stephen Estes, Sr. Service Cloud Specialist, Oracle
When customers want more than just a knowledgebase answer, they need information specific to their circumstances. Traditionally, to get personal answers, customers would need to call you for help—an increasingly expensive solution. Oracle Service Cloud offers both Guided Assistance and Oracle Policy Automation self-service options to give customers the personal service they need. This session introduces you to Oracle Policy Automation, with a comparison to Guided Assistance in a “dating game” format. If you are courting customers and are concerned about dramatic customer service cost reductions, you’ll find this session enticing.

Get the Most Out of Modern Customer Experience in Las Vegas 2017

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